MicroStrategy ONE
Bursting for Email Subscriptions
Starting in MicroStrategy ONE (December 2024), you can add dynamic text (using data from attributes and metrics) to email subjects and body text. You can also edit the file names of content added to your subscription including dynamic text, similar to email subjects and body text.
You can use MicroStrategy ONE (December 2024) to create custom segments of customers based on real-time data. For example, you can tailor marketing campaigns to specific customer needs and behaviors. You can also leverage this update to design dashboards that adjust based on user roles or preferences, ensuring end users see the most relevant information. Utilize dynamic attributes and metrics to ensure real-time categorization of data.
Bursting in MicroStrategy distribution services allows administrators to send reports and documents to a dynamic list of recipients with data sliced by a user’s email. Bursting is used when you must send personalized slices of data to multiple users with each user having a definite access to the data based on the user’s security in the system. Bursting allows easy distribution of data to multiple recipients dynamically and delivers data in a single report execution enhancing the performance.
Check out the video below to learn more!
The bursting option is unavailable by default. The option is available for selection only when the report or document has at least one email attribute on the page-by of the report.
Consider an example where you must schedule a sales report to all store managers in your organization. Add your store managers' email attribute on the page-by section of the report to slice the data by each store. Create an email subscription with bursting enabled, which delivers content to the stores with a relevant data view based on the page-by email attribute.
The report gives a unified view of all the users data when there is no page-by attribute selected.
The report gives a personalized view with page-by selected on email attribute.
Enable Bursting
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Open the Workstation window with the Navigation pane in smart mode.
- In the Navigation pane, inside the Administration group, click
next to Subscriptions. - Choose an environment and project, then click Select.
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From the Type drop-down list, choose Email.
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Add the report or document you wish to deliver via burst.
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The Bursting option is available for selection when the content you add meets the criteria. Use the toggle option to enable Bursting.
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Select the right email attribute from the drop-down under Send by which is used for email distribution.
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Select the delivery Device you wish to send content through.
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Select the attribute you wish to segment data under Slice By.
In the previous example, if the Region attribute is also on the page-by attribute, the user receives two separate emails with each region—one for West and the other for South.
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Enter the details for Subscription Name, Schedule, Subject and Message.
In both the subject and message of the email, you can include macros and starting in MicroStrategy ONE (December 2024), attributes and metrics that dynamically change based on the recipient, project, and other parameters. To choose from a list of available macros, attributes, and metrics, enter {&.
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Save the subscription.
